Speaker
Liz Goodgold

Liz Goodgold is the author, senior media correspondent, and feisty red head you have seen on CNN, NBC, ABC, CBS and in The New York Times, and the Wall Street Journal.  Many recognize her from her columns in Entrepreneur magazine reaching over 1 million each month.

Liz is a true American success story… Her own humble
beginnings, unstoppable perseverance, and potent professional content make her a charming, funny and motivating force.

Despite early challenges, Liz managed to land a job on capital hill at 17, before she was even eligible to vote!

She now boasts 25 years of experience in every area of marketing, naming, branding, advertising and new media. 

Liz’s early successes came when she had a chance to prove herself with the industry giants Quaker Oats, Macmillan Publishing and Times Mirror. She took her first campaign for Times Mirror from infancy to a $9 million revenue stream. In less than six months at Quaker Oats, she turned what was at the time, their little known Natural Cereal into the exclusive granola in more than 1500 Baskin-Robbins and TCBY stores.  Liz Goodgold has a world renowned reputation for developing winning names, taglines, and branding strategies, with guaranteed flawless recall, for companies such as Univision, AMN HealthCare, and Proflowers.com.  Liz even caught the eye of Simon Cowell ….Liz was hoping it was for her killer legs……. but no, he was interested in her smart wit and on camera ability for one of his hit shows, American Inventor.  Liz is now exploring similar media offers, and meanwhile her book Duh! MARKETING making a meteoric rise toward best seller status! Liz lives with her son, Adam, in glorious San Diego. Adam is delighted that his mom is a keynote “speecher” for associations,
organizations, and corporations, at big “invention centers” all around the world.

Topic: DUH!  Web Marketing - 21 Techno-Savvy Secrets to Jumpstart Your Business

Welcome to the 21^st century where the customer is king…and queen. Today’s top marketers know that I-pods, laptops, Blackberries, and cell phones have forever changed how we do business: your customers determine if they will listen to you, how they will respond, and most importantly, let you know their opinions about you. One-way marketing communication is over!
 BUT, that doesn’t mean you can’t create a meaningful relationship with your customers. In fact, the new technology finally allows you to build an even stronger bond between them and your brand if you follow the new rules of marketing.
 Come listen to Liz as she pulls back the confusing curtain on the new technology and shows you:

1. How to Build a Web 2.0 Website - Today’s web visitors aren’t looking for an electronic brochure. Instead, they are seeking to experience your brand and enter into a meaningful dialogue. Learn how to bring your site up to 2007 and beyond standards. 

2. The Truth About Search Engine Optimization – Businesses will spend over $8 billion in 2007 on buying keywords, but what does that mean and how can it work for you?  Uncover how to use search engine queries to name a product, talk about your industry or even promote yourself.

3. How to Embrace I-poding – Those Apple earbuds are everywhere, but is anyone listening to your brand?  Have you discovered how to leverage these new device or even program it? Discover the simple secrets that will have everyone buzzing.

4. Creating 2-way Communication - It’s time to stop shouting at your customers and instead start listening to them. Learn how even small companies can steal the ideas of the big boys to create contests, host “user generated content”, maximize  feedback, and even encourage straight talk about your brand.

5. Maximizing Your Email Campaigns – The average person receives 670 emails per day; how is yours going to cut through the clutter? Find out how to use subject lines, preview panes, hot
zones, images and hot links to your advantage.   

Contact Information:
Liz Goodgold
Tel: 858-550-7000
Toll: 866-673-3738
email: liz@duhmarketing.com

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